- Start by creating an account here.
- Add balloon(s) to your cart and pay with your debit or credit card. Your balloon purchase(s) will be confirmed to you by email. If you purchased a balloon offline, you will be sent a unique ‘Balloon Activation code’ by email, which you can enter to give you access to your balloon account.
- You're now ready to decorate and customise your balloon!
- Please register with your company email address and office address to match funding!
About Insurance United Against Dementia
Insurance United Against Dementia (IUAD) is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. The aim of IUAD is to raise £10 million to take on the 21st century’s biggest killer, dementia. So far, the campaign has raised over £6.3m to support people living with dementia and fund vital research.
- There are currently around 850,000 people with dementia in the UK. This is projected to rise to 1.6 million by 2040.
- 209,600 will develop dementia this year, that’s one every three minutes.
- Almost half of the 300,000 people working in the UK insurance industry are affected by dementia, either directly or through a loved one.
What Will Your Balloons Support?
£9.90 can begin someone’s dementia journey with a call from one of our telephone-based Dementia Advisers. This first contact with a person living with dementia, their carer, or family member is the initial step in understanding how we can best support them.
- £20 pays for 34 Dementia Guides. There is no dementia path once a diagnosis has been given. That’s why the Guide is such a lifeline. Packed with advice on how they can live as well as possible with dementia, and how their families, friends and carers can plan for the future.
- £50 means 312 people can access Talking Point, our online safe space, where a trouble shared can be a trouble halved. People accessing Talking Point can learn from each other’s experiences, share their frustrations and local services knowledge.
- £300 supports one of our Research Network Volunteers for six months. These volunteers are dementia experts by experience. After training, they read every research application that comes to Alzheimer’s Society for funding to ensure that our research stays relevant, impactful and life changing for people affected by dementia.