Insurance United
Against Dementia

Getting Started

  1. Start by creating an account here.
  2. Add balloon(s) to your cart and pay with your debit or credit card. Your balloon purchase(s) will be confirmed to you by email. If you purchased a balloon offline, you will be sent a unique ‘Balloon Activation code’ by email, which you can enter to give you access to your balloon account.
  3. You're now ready to decorate and customise your balloon!
  4. Please register with your company email address and office address to match funding!

About Insurance United Against Dementia

Insurance United Against Dementia (IUAD) is an Alzheimer’s Society movement created and championed by leaders from across the insurance industry. The aim of IUAD is to raise £10 million to take on the 21st century’s biggest killer, dementia. So far, the campaign has raised over £6.3m to support people living with dementia and fund vital research.

What Will Your Balloons Support?

£9.90 can begin someone’s dementia journey with a call from one of our telephone-based Dementia Advisers. This first contact with a person living with dementia, their carer, or family member is the initial step in understanding how we can best support them.

About Alzheimer's Society

Alzheimer’s Society is the UK’s leading dementia charity. We campaign for change, fund research to find a cure and support people living with dementia today. Dementia is the UK’s biggest killer, and someone develops it every three minutes.

Thanks to your support, however, Alzheimer’s Society is facing dementia head on. Whether you’re a fundraiser, donor, partner, or affected by dementia in any way, we’re working with you to build a movement. Inspired by your voices, we’re leading the way in support, society and research.